With time zipping along, 2012 represented another year for MidwestITSurvival.com. I thought I would be consistent with prior years and share some statistics from 2012 in the same format as I’ve done in those prior years:
Per Google Analytics:
Unique Visitors: 4,117
Page Views: 6,820
View Traffic Sources:
I appreciated that 14.84% of visitors came directly to the site but that was less than the 23% of visitors that come directly here last year. Additionally, 29.63% came here from links on other sites which is very similar to last year (31%).
The top 3 articles in terms of number of unique visitors reading them are:
1. Hooked on Tablet Computing 
2. Managing Infrastructure Compared to Software Development Teams – Part 2 
3. Organizational Structure and Enterprise Architecture  <- #1 for all of 2011
With only 14 articles compared to 33 in 2011, 2012 was a challenging year for me to get a number of solid articles published. I started out the year strong but quickly got overwhelmed with other professional demands. I was fortunate to receive multiple promotions in 2012 that layered on more responsibilities in my day job. The new roles came with a heavy strategic focus for my employer. These strategic roles made it challenging for me to translate work related experiences into engaging blog articles. The theme of the majority of my articles involves translating corporate work related experiences into educational posts. When the work activities involve conducting industry analysis and making recommendations for enterprise wide initiatives such as cloud computing, enhancing information security posture and buy versus build technology sourcing, I found it exceedingly challenging to come up with helpful blog content while maintaining a clear separation of my professional occupation and this blog. Additionally, I was asked to teach an information security course as an adjunct professor at a local college. I’ve taught similar courses prior, but the textbook was new and so much has changed in security in that last year that any prior collegiate material I had accumulated needed to be significantly re-worked and updated to reflect the current security landscape in order to teach an effective and relevant course.
For me, 2012 was the year of social media consumption much more that production.
Yes, overall, excuses, excuses … so my goal in 2013 is to increase my social media contribution activity including more active blog posting to improve my writing and be more engaging to the social audience.