Vendor Management Categories

• Role of the Sales Rep

Leverage your Vendor Sales Cheese to avoid the Architecture Astronauts!

In the previous article [], we explored how this role can benefit the IT engineer by cutting through the bologna that is the normal route to getting technical support from a vendor and putting one in direct contact with a peer senior technical resource that can solve tough problems quickly.  But what about the benefits to an IT manager?

IT Manager Dividends

Scenario 1 – You Don’t Have Bob the Engineer from the Previous Example

Well, let’s start with that same hypothetical problem scenario in the previous post [] with a production problem being reported in the service you and your team are responsible for, in this case the FlimFlam software.  You don’t have a Bob that has introduced himself to the Vendor Sales Cheese and established himself as the guy, that when he reports a problem with FlimFlam, there is indeed a problem with FlimFlam and Bob needs senior tech support ASAP.  It not, the Vendor Sales Cheese is going to spend his or her value time not selling but rather in fire suppression mode.

Once you notice your team is stuck in the troubleshooting process with the FlimFlam software and the trouble ticket that is open with the vendor is going no where, have your Vendor Sales Cheese contact info handy:

Sally the Manager: “Hey, Vendor Sales Cheese, it is Sally at ABC Company.  Well, no, everything isn’t quite fine.  We’ve got a problem.  FlimFlam is causing customer pain and is throwing an error 57 that no one, not even the tech folks behind your support web site are able to figure out.  You know I don’t waste your time with the trivial stuff, thus this isn’t trivial.  I am about to get on a conference call to explain to my peer management that we have our top engineers working on the problem but I don’t have a good answer when they ask what the vendor of FlimFlam is doing to aide us.  Yes, you can help, that is why I called.  Can you get a senior tech person to look at support ticket <blah> and then have that senior tech person call Joe on my team at <blah> to start resolving the issue?  I have your commitment someone is going to call Joe, right?  Good … now I have a much better story to tell everyone on the conference call.  I’ll be in touch.”

Similar to the previous example, you can leverage your relationship with the Vendor Sales Cheese to get priority service.  From a management perspective, you have just increased the technical capacity of your team without incurring any additional cost by leveraging the notion that the Vendor Sales Cheese would rather have a happy customer for which they can manage this problem more proactively since they were engaged early in the problem resolution process.  Any experienced Vendor Sales Cheese that been set on proverbial fire coming into a customer hot zone with threats of having the vendor and all provided products and services throw out because high level management had to get involved with a problem that, to them and rest of the organization, should never have occurred in the first place.  High level management sees the $$$ from their budget going to these monthly maintenance fees to their vendors as insurance that they will never have to directly deal with a problem caused by the vendor.  The Vendor Sales Cheese that can get engaged in a hot problem early, bring the right level of technical support and relationship support at the highest level and make the problem go away quick has actually earned positive face time with higher levels in the customer organization.  Their bet is the higher levels in the customer organization will see the support value in addition to product feature set from the vendor and look for that vendor to provide future solutions.

Thus, if the issue is heating up in your organization and you don’t have a Bob that has dragged the vendor into the troubleshooting mix, get on the phone to the Vendor Sales Cheese and give the Vendor Sales Cheese the opportunity to augment your team’s technical capacity as well as the opportunity to manage the customer relationship early rather then when asbestos underwear will be required later.

IT Manager Dividends

Scenario 2 – You Have Bob the Engineer

In this scenario, Bob on your team has already brought the vendor into the troubleshooting effort.  So, all you have to do is put your feet up on your desk and watch the magic happen as Bob and the senior vendor resource solve the issue before the day is over.  Well, you could, but what if it is 6PM and Bob and the vendor are stuck after hours of troubleshooting?  Once Bob has reached out to the Vendor Sales Cheese, wait a brief amount of time and then make a follow-up call yourself.  Let the Vendor Sales Cheese know that of all the problems you wrestle with every day, this one has your highest priority attention.  This further emphasizes to the Vendor Sales Cheese that this problem could become the problem that has the Vendor Sales Cheese sending $300+ an hour vendor solution architects to your company for free to appease the post resolution craziness that will surely develop if this problem isn’t given top priority and resolved in short order.

Sure, the Vendor Sales Cheese will quickly become high maintenance because they have had to work with customers in postmortems where a bunch of company architecture astronauts are swooping in after the system has been stabilized to philosophize on how a completely different solution that doesn’t even involve the vendor’s technology would be the best approach for senior management to implement to avoid this type of problem in the future.  The experienced Vendor Sales Cheese knows that once they are up against the customer’s architecture astronauts, the customer’s senior management has lost faith the vendor can save them from getting involved in distracting support issues.  Plus, senior management gets to throw out a vendor that failed and proceed to be courted by new vendors salivating at getting the opportunity to make the sale and have the “we replaced vendor X at company Y” story to enhance their sales pitches of the future.

Again, be prepared for the Vendor Sales Cheese to be high maintenance, but take comfort in the constant polling for status can easily be a positive when you need the vendor to jump higher and you already have the Vendor Sales Cheese with full issue context ready to say “how high?”

This concludes the perspectives on the role of the sale representative short of their role in the sales cycle and pricing.  I’ll dive into this aspect in the next article with more MidWestern IT perspectives on the topic of the “Sales Cycle and Pricing” in the spectrum of vendor management.

Related posts:

1. Vendor Management – Part 9 – Role of the Sales Rep – Part 2
2. Vendor Management – Part 8 – Role of the Sales Rep – Part 1
3. Vendor Management – Part 7 – Vendor Service Integration Challenges Continued

Vendor Management Categories

• Role of the Sales Rep

The Vendor Sales Cheese can keep you off the phone and on your keyboard

In the previous article [], we explored this role more deeply and how, as an IT manager or IT engineer in a MidWestern company, you need to partner with this role to be successful in delivering you and your team’s services to the company.  We established the notion that as either an IT manager or IT engineer, instead of bolting for the nearest keyboard, there is benefit to spending five minutes introducing yourself to the Vendor Sales Cheese and giving him or her a clear understanding of your role within the company and how you are linked to the product or service the Vendor Sales Cheese is representing.  We left off suggesting that this brief exchange will pay off in tactical dividends.  So, enough with the preview, what are these so called dividends?

IT Engineer Dividends

In short, someone to suck into your troubleshooting effort to get you the technical expertise you need without having to sit on the phone on endless hold finding it yourself.  Someone you can say: “Hey, I did everything I was supposed to do to get help and I am stuck.  Get someone who can speak at my level that knows your product and can help me get this working ASAP.”  Take this typical scenario:

A technical problem makes its way through your business call center through the IT technical support helpdesk to your inbox.  Based on the brief explanation of the problem and the levels of “reboot your PC and try again” and “close your browser, clear your cache and try again” that have been tried with no success, this hypothetical situation suggests you are going to have to roll up your sleeves and figure this out because likely, no one else can in the company.  So, after much wailing and grinding of teeth, you are able to reproduce the problem in a test environment and have ruled out everything except the FlimFlam product.  From everything you can tell, you can now get the problem to occur at will, but all the FlimFlam system does is throw an “Error Code 57: Process died unexpectedly”.  The almighty Google is no help with error code 57.  The vendor’s tech support web site or “knowledge base” (which you have now dismissed as an oxymoron) completely mocks you with no reference whatsoever to error code 57.  So, no instant problem resolution gratification today, you have to log in to the vendor’s support web site with your company’s magic trouble ticket account to open a support issue.  You have been down this road plenty of times before, so you succinctly enter the exact end user steps to reproduce the problem and generate an error code 57.  You cut and paste in a copy of the system log that says “yep, I’m definitely throwing an error code 57 … and unexpectedly as well!”  You provide your platform and vendor product version, revision, and patch level down and dump the configuration out to the final detail.  You get back a trouble ticket number which you write down in the false hope your next email from the vendor’s support site will have the magic cure.

Off to lunch at the default route … err, food court at the mall

When you get back to your desk, you see an email from the vendor’s support site indicating your ticket has been closed.  You log back into the vendor’s site to see the last ticket status entry read:

“Upgrade to the latest version by applying patch 59837”

You switch over to the download tab and punch in “patch 59837”.  You quickly skim the release notes only to find absolutely no reference to error code 57 or anything that even resembles the problem you reported.  You’ve played this game many times before.  But you know, you have to play it or you get stuck at this level in the game, forever unable to advance.  So, you download patch 59837.  You install it in the test environment.  No install errors.  You re-test the system and low and behold, on the first attempt, you generate error code 57 with the same “unexpected-ness”.  So, you go back to the vendor support site.  You re-open your ticket; indicate you did exactly as told with no success.  Again, you’ve been down this road, so you re-state the platform and product versions showing the new patch applied.  You re-attach the log files and a dump of your configuration settings.  You re-attach the steps to create the error.  You raise the ticket to highest priority level you can.  You submit it back to the vendor.

Time goes by.

People in the company, including your boss, start asking: “Hey, when is that problem going to get fixed, people are complaining.” or “customers are getting irritated” or “we are starting to experience high call center call volume related to this problem.” Or whatever constitutes the inter-company fervor building to where you will soon be joining conference calls to explain what is going on and where things are at … rather than being allowed to actually fix the problem.

In anticipation of that first “please join the problem resolution conference line” alter, you re-check your ticket status online and see:

“Ticket Status = Pending”

… and nothing else.

Your world is about to get even more unpleasant as you see you’re frustrated and exhausted boss heading to your cube.

Wouldn’t it be great to have some human at the vendor to reach out to who is motivated to keep your company happily paying the monthly maintenance fees to help cut through the bureaucracy and get your technical peer at the vendor working on a fix for this problem?  Someone who can find that singular vendor engineer, that upon seeing your configuration can immediately go:

“Geez, they are running on OS 34 in 61-bit mode?  They need to add the ‘no cache during day light savings time=yes’ setting to their config file or else they will throw error 57 every time someone presses the ‘Q’ then ‘k’ keys.”

Here is where having the contact info for the Vendor Sales Cheese handy and having had that five minute conversation not too long ago with the Vendor Sales Cheese pays big tactical dividends.

Bob the Engineer: “Hey Vendor Sales Cheese, it is Bob at ABC Company.  Hey, I am getting the run around on support ticket <blah>.  I did everyone as instructed but we are still getting errors from FlimFlam.  A whole bunch of managers are going to get together and start talking about this problem with FlimFlam which means they are probably going to call you at some point if this problem doesn’t get resolved.  What do you need from me to get a senior tech guy to call me ASAP to avoid this pending mess?”  (Note the clever use of language to make your problem the Vendor Sales Cheese’s problem as well.)

The Vendor Sales Cheese doesn’t want to spend time putting out a fire at a customer’s site due to his product or service.  He or she wants to out selling their product or service to a new customer.  Plus, the Vendor Sales Cheese knows you from that fire minute conversation at which they “Check!” linked you to the top tech guy who knows his stuff and only needs help when something is going horribly, horribly wrong at ABC Compnay.  The Vendor Sales Cheese starts lighting fires within his company for get their FlimFlam tech expert on your phone ASAP.

That five minute awkward conversation with the Vendor Sales Cheese pays off big time when that FlimFlam senior tech guy or gal calls you with the magic config file setting that makes the whole problem go away.  And equally important, stops you from having to join the company trouble call and spend countless hours trying to explain to a conference call full of managers.

IT Manager Dividends

Ok, I see the value to the IT engineer, but what about the IT manager?   I’ll dive into this value proposition in the next article with more MidWestern IT perspectives on the topic of the “Role of the Sales Rep” in the spectrum of vendor management.

Related posts:

1. Vendor Management – Part 8 – Role of the Sales Rep – Part 1
2. Vendor Management – Part 7 – Vendor Service Integration Challenges Continued
3. Vendor Management – Part 6 – Vendor Service Integration Challenges