
Integration going South? Time to call the Vendor Sales Cheese!
Whether you are working in a complete custom software development shop with little vendor interaction or a technology integration shop with vendor solutions integrated with other vendor solutions on top of yet other vendor solutions, you will have to manage vendor relationships to some degree as an IT manager in a MidWestern company. This series looks at the complex arena of IT vendor management and offers some tips to make the arduous process a bit less arduous and possibly discover some additional benefits along the way.
Vendor Management Categories
- Vendor Service Integration Challenges
In the previous article, I suggested some approaches to consider as the project is underway to integrate the vendor’s service with you and your team’s technology service. This article will explore considerations once you are in the throws of integration.
So, you have your prototyping working to reduce the unknowns associated with how to get the two disparate technologies functionally working together. You also have your “spaghetti infrastructure” in place to reduce the risk of negative impacts to your service’s ability to continue to perform for existing needs as well as supporting the new vendor integration. Finally, you have your “vendor simulator” setup to conduct various permutations of performance testing scenarios between you and your team’s service and the vendor’s service. So what else do you need?
In parallel to all of the above rather technical risk mitigation techniques, you need an additional management tool to address adverse scenarios that will inevitably pop up randomly throughout the integration project. The tool I am referring to is a thorough understanding of the vendor’s organizational chart. Specifically, you are looking to identify the following roles within the vendor’s organization:
- Relationship Manager assigned to your company
This is the individual whose job it is to ensure that your company is happy at all times with the service the vendor is providing to your company. This is an individual who you can leverage any time you believe additional support from the vendor would allow for accomplishing things more efficiently and effectively. If things are trending poorly and you have exhausted the contacts and procedures to get support from the vendor, don’t hesitate to contact this individual. They should react immediately to your needs, especially if you can summarize your thorough attempt to use the normal channels and your coming up proverbially empty. On word of caution, make sure you exhaust the established parameters for vendor resource and assistance engagement. If you call on this person at every bump in the road, you may get high touch service immediately, but you will quickly be labeled as a “hyper escalator” and your high priority requests will be interpreted as low priority. This is indeed a balance, for if you don’t leverage this individual and things come to a head down the road, the vendor has an easy out for providing poor service:
Vendor Sales Cheese <role defined later in this article>: “I understand you are frustrated. You do know you can contact Bob for all your customer service needs. He is your Relationship Manager dedicated to you and from what I understand; no one reached out to Bob. If you do contact Bob, he will make sure you are getting the needed service and support from our organization …”
Regardless of your level of credible frustration, you didn’t take advantage of the escalatory options at your disposal from the vendor:
- Senior Technical Person
This is the role you need to find quickly. The vendor will most likely try to shield this person. Why shield? Well, if every customer knew how to get a hold of Senior Technical Person, they would for their every need because they get the real, direct and reliable technical answer quickly. But like every technical organization, these roles are few and far between and worth protecting so only the most critical problems get into their hands. This being said, you need to quickly identify this person and establish a back channel communications mechanism between your senior tech person and the vendor senior tech person. Similar to the Relationship Manager role, this is a “don’t use unless you absolutely have too” communications route. Make sure you coach your senior tech resource to play along with only contacting their peer at the vendor when the regular channels breakdown. On the flip side, the vendor senior technical resource will appreciate being able to speak with a technical peer within the customer’s organization. Just like your senior tech resource, the vendor’s equivalent will be frustrated with the problems that are beneath them to solve crossing their desk. They will find it refreshing to speak with someone who shares their priority attributed to technical excellence and will provide top notch support when engaged as such. This back channel communication mechanism can be exceedingly valuable when milestone dates are looming and confounding technical problems block forward progress.
- Vendor Project Manager
Assuming the integration effort is of a scale that involves more than a few humans completing a few tasks to integrate technologies, there will most likely be a project manager within your organization (see other series of articles on interacting within your project management framework for IT Engineers and IT Managers ). On the vendor side, they will most likely have a Vendor Project Manager role. This role keeps the vendor resource moving forward within the vendor’s organization in parallel with your organization’s project manager. Don’t be quick to conclude that your company’s project manager will work effectively with their peer within the vendor’s organization. It is best to assume your project manager will fail to grasp the nuances of the technical tasks and dependencies and thus fail to get critical information passed back and forth between the two organizations successfully. I am not suggesting you need to absorb the project management function within yourself or your team, rather, develop a communication approach that takes this miscommunication potential into account. For example, consider adding the Vendor Project Manager as a carbon copy to all emails that make even the slightest reference to questions, answers, tasks or dependencies that involve the vendor. For example, pass on mentioning that Bob on your team needs to take the internal account access form to the access granters for Bob to get access to that new server he doesn’t have access to yet. This doesn’t involve the vendor in the slightest. But, if the vendor is expecting a copy of the contents of a configuration file on that new server, then by all means add the Vendor Project Manager to the cc line of the email to your company’s project manager. Why this seemingly superfluous communication of ancillary internal access granting minutia? The perception becomes more clear that the vendor is waiting on the configuration file snapshot, which your team needs to provide, yet clearly can’t until access is granted to Bob. Without this documented clarity, the Vendor Project Manager can send a heated email to your project manager claiming your company is holding up the project due to not providing the configuration file. Your project manager, under duress, may be quick to claim you and your team are the hold up within your company. Without this example email, you have to get on the defensive, especially to the classic “surprised and confused” response from the under duress project manager:
Company Project Manager: “What? You needed server access in order to send over the configuration file that has been holding everyone up? I’m surprised that you needed this access and I’m confused that you didn’t tell me about needing it. For had I known you needed this access, I would have worked to get you that access ASAP. Since I didn’t know about it, I couldn’t have known that this was a barrier to progress …”
The email including letting the Vendor Project Manager know all of the dependencies in order to provide the deliverable makes it obvious the communication breakdown is outside you and your team so you survive unscathed and don’t have to invest energy in forming a tactical defense or erect proverbial blame shields.
- Vendor Sales Cheese
Similar to the Relationship Manager role, you need to identify the Vendor Sales Cheese or salesperson that stands to loose big in the compensation category if the customer gets frustrated and doesn’t close the deal for him or her to score their bonus. Depending on the vendor, the Vendor Sales Cheese or the Relationship Manager maybe the same person. But in the event they are different people, make sure you have a clear understanding of their roles and follow the below sequence for every vendor request, only proceeding to the next step if the prior step failed to generate expected results:
- Normal communication route (support ticket, email to vendor support mailbox, etc.) keeping the Vendor Project Manager copied on communications
- Vendor Project Manager directly
- Vendor Relationship Manager
- Vendor Sales Cheese
Lastly, knowing who within your company owns the relationship with this vendor, as described in previous articles, is also important so when you get a sense the communications are getting more heated as you are moving from the normal communication route, past the Vendor Project Manager over to the Vendor Relationship Manager and Vendor Sales Cheese, you can bring the vendor relationship owner into the mix when their vendor is at risk of causing the integration to go off track or miss a major project milestone. If the integration project is trending in this direction, you will want to have all of the communications documented and reflecting a logical progression through the escalation path confirming to all that you and your team took every opportunity to engage the correct resources to not be the cause of the pending failure.
Knowing the contact information for all the vendor players identified in the roles above will allow you and your team to effectively manage the communications and escalatory options between your company and the vendor’s organization. Relying on others puts you and your team at risk for being perceived as the service provider that is holding up the integration project and diverts focus from getting the technical integration completed. The next article will dive deeper into more MidWestern IT perspectives on the topic of the “Role of the Sales Rep” in the spectrum of vendor management.



